Lutter Marketing
specializing in qualitative research

Welcome to Lutter Marketing



What your customers think and perceive is their reality. Understanding their point of view is the first step to your success.

Lutter Marketing is a qualitative market research firm, offering innovative thinking combined with proven methods to help you better understand your customers. With over 20 years of experience, Lutter Marketing knows how to listen.

Whether you are launching a new product or service, understanding consumer needs and wants, naming or branding, or creating an advertising campaign, qualitative market research takes the guesswork out of what your customers want.

Let Lutter Marketing help you figure out the HOW and WHY of decision making, not just the what, where and when. Contact us to find out more.