Lutter Marketing
specializing in qualitative research

Services Offered by Lutter Marketing


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Lutter Marketing’s services run the range from simply facilitating a focus group to handling the entire execution of a qualitative research project: recruiting, drafting screener guide, drafting moderator's guides, handling incentives, developing additional materials for testing, and writing the analyses of the research findings.

There is no limit to the value of qualitative information at your disposal with the right questions and the right moderator. Uncovering the reason behind what a customer thinks and feels can be the key to your organization's marketing strategy and communications. It can ultimately lead to your organization’s success.

  • Focus groups
  • One-on-one interviews
  • In-depth telephone interviews
  • Ethnography
  • Shop-alongs
  • Usability
  • Online research
  • Facilitation
  • Town meetings
  • Project management of qualitative & quantitative